How COVID-19 Has Affected Engagement Ring Shopping

Over the past year and a half, society has had to rapidly adapt to new ways of living and going about their daily lives. Almost overnight, everyone and everything transitioned online, including engagement ring shopping.

An engagement ring is one of the most important gifts we give to another person. Having to change the way we buy them seems like it couldn’t be feasible, yet somehow we’ve adapted. Here are some of the ways COVID-29 has affected how we buy engagement rings.

Engagement Ring Sales Are Spiking

Lockdown meant choosing a person to bunker down with. With many couples deciding to escalate their relationship by moving in together so they could quarantine with one another, this could be a factor in why there’s been a sudden uptick in sales.

And as vaccination rates grow higher and higher, couples are able to finally complete the travel plans they’ve had in the books. This ultimately translates to destination proposals. With 2020 causing all plans to shift, taking the chance to get down on one knee can’t be passed up.

Many jewelry stores are reporting that sales surrounding weddings, from bridal jewelry to wedding bands to engagement rings, have been higher than average. With the holiday season coming up, it’s expected that this trend will probably continue.

Couples Are Spending More on Engagement Rings

While many suffered devastating economical setbacks, those who were able to keep their means of employment were able to save. With restaurants, concerts, and other forms of entertainment unavailable, people were able to put more money away for an upcoming engagement.

This has resulted in more expensive wedding rings, with couples opting for a larger carat or more intricate design styles. Many have decided to forgo premade designs and have opted to create their own custom engagement ring, marking an unprecedented time with an unprecedented piece of jewelry.

A Definitive Shift to Online Shopping

Probably the biggest shift in the last year and a half has been the switch from shopping for an engagement ring in person to selecting and ordering an engagement ring online. With the diamond ring industry historically a very hands-on experience, jewelers across the country have had to migrate online and offer their services virtually.

This means that couples more than ever need to do their research when it comes to selecting a jeweler for their engagement and wedding rings. David’s House of Diamonds understand that purchasing a diamond ring can be an extremely stressful moment, and work hard to help you get the best value for your money.